SUEL, created by Suejin Lee, was formulated by combining different letters of her name. SUEL jewelry is playful, yet sophisticated with lines of collection that are simple and romantic but also bold yet delicate. Diamonds and gold are combined with simple geometric shapes to convey a strong, minimal simplicity and sophistication. Suejin studied Jewelry Studio and Design at the Fashion Institute of Technology in New York. After creating her first collection, it gained a following and she moved back to Korea to start her own company in 2005.